Last week European Parlament , made a draft resolution to the European Commission to adopt measures of recognition for extra virgin olive oil of high quality and in this sense can enter a new market category “premium” that meets strict criteria in terms of taste, aroma and nutritional value.
All with the aim of measures to protect producers of extra virgin olive oil quality of unfair competition in the market are adopted, and to strength the olive oil sector in the European Union, Olive Oil Premium is the main bet.
This new category was claimed in this blog in the post “Double Serving of Antioxidants:Super EVOO” , when I didn’t even know the name of this new kind of product, today named Olive Oil Premium.
I really think world of olive oil needs this new category as a step to differentiate very different products, because as of today, fraud and very different in the extra virgin qualities make producers seeking quality are clearly disadvantaged in the market.
Reading the Book Oleum by Carlos Falco Marques de Griñon, you can find a lot of reasons to support this deccision.
In Chapter Liquid Gold for the third millenium, MrFalco, show the keys around this problem and the state of the art about it.
It’s clear that some things are changing a few years ago.
Twenty years ago, only some crazy producers, started this way, but, today, there is a lot of bussines, brands and producers, committed with this challenge.
Last St Valentines day, I assisted to the call of Rosa Marchal, who is one of the main flags talking about the Excellence World of Olive Oils.
This calls is the event named Tweets & AOVE, where a lot of EVOO lovers make a party where a lot of premium or Super – EVOO’s can be tasted, at the same time you can comment them with your friends (olive oil friends of course).
Premium Olive Oil will follow the way of wine ( we always learn about wine) in the sense of production processes, measurements, technology, care, love, literature, journalists, bloggers (not me obviously) etc etc.
Great times are waiting for us, I hope these movements help producers who found quality and punish those who nowadays are those that deceive consumers and play dirty
Be Olive my friend, I hope if you enjoyed this post, you will share it as deep or far away as you can.